Flame & Smash — Case Study
A concept online ordering website for a gourmet fast-food brand, built for hungry visitors on their phones.
Objective
Get visitors from landing to a full basket in as few taps as possible, and lift order value with combos and deals.
Challenge
Food ordering sites lose customers when menus are hard to browse or adding items takes too many steps.
Solution
We built a menu organised into seven categories, bestseller cards with price, prep time and calories, one-tap add to cart, time-limited combo bundles with coupon codes and a clear delivery explainer.
Results and Outcomes
A complete concept ordering site that a restaurant or food brand could adapt to its own menu, prices and delivery zones.
Feature Highlights
Seven menu categories
Bestseller cards
One-tap add to cart
Combo bundles with coupons
Delivery zone check
App download section
Delivery Timeline
Phase 1
Ordering journey mapping
Phase 2
Menu structure
Phase 3
Design & build
Phase 4
Concept launch
Modern software succeeds when the product story and the system architecture are designed together.
A concept ordering website for a fictional fast-food brand in Pakistan, designed around quick browsing and a short path to checkout. The menu items, prices and ratings are illustrative.